Notes on Event Turn Out
Turn out was very low and included regular active families: Phillips, Snead, Volkmann.
One random tourist family from Tennessee showed up for a free boat ride for their kids. My thoughts on this are torn.
- offering a sailing experience that could be the only one to any child is a good thing
- these events are FOR locals and marketed TO locals.
- Paper flyers get around in a way that digital marketing does not. They had a paper flyer.
Suggestions to improve future registration driver events
Scheduling
- we need to check other local youth oriented events
- weather sucked
- one new member family with two boys
Strategic personal invites
- on an island like Hatteras, we will do better with strategic personal invites to families and kids that we know could be influencers in the community within the proper age brackets
- this will be cheaper
- the goal is not necessarily MANY kids, but the RIGHT kids.
Welcoming new members
- what should we do to welcome new members?
TODOs: for all board members and staff
Please make comments on this post so that we can agree an action plan to improve the Summer Session II registration driver event. OR decide to have a “private” event and strategically personally invite people.
Meg Votes for strategic personal invites for future registration drivers